Campbell Soup Company announced the appointment of Greg Shewchuk as Senior Vice President, Chief Marketing and Commercial Officer, Americas Simple Meals & Beverages, effective March 7, 2016. Greg will report to Mark Alexander, President, Americas Simple Meals & Beverages.

“Greg is a skilled marketer and experienced business leader who has a proven track record driving growth of iconic brands by building meaningful, one-on-one consumer experiences,” said Alexander. “He will play a key role transforming our marketing efforts as we work to build more authentic relationships with consumers using deeper insights and all elements of the modern marketing mix.”

As Chief Marketing and Commercial Officer, Greg will be responsible for all aspects of marketing and consumer connection across the division’s $4 billion portfolio of brands, which includes Campbell’s, V8, Swanson, Pace and Prego.

“I am excited to be joining Campbell at such a critical time,” said Greg Shewchuk. “The company clearly understands the deep shifts impacting the food industry and is taking steps to address changing consumer values, behaviors and preferences. At the same time, Campbell’s brands are loved and trusted by millions of American households and I look forward to connecting with both new and loyal consumers to drive growth.”

Shewchuk joins Campbell from Mead Johnson Nutrition Company, where he was Global Head, Marketing and Chief Marketing Officer. Previously, he was Vice President, Innovation, North American Snacks at Mondelez / Kraft US. Greg has also held marketing leadership roles at Cadbury, where he was Vice-President Global Gum Category; Diageo, as Director, Global Brand Development; and at Unilever in the U.S. and Canada.