As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records almost 100,000 consumer visits annually.
"It's important to point out that it's the consumers who rated the chains and selected the winners," said Darren Tristano, president of Technomic. "In essence, the award is from the customers themselves."
Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2016 Chain Restaurant Consumers' Choice Awards:
FOOD QUALITY
Quick Service
Papa Murphy's Take 'N' Bake Pizza
Fast Casual
Firehouse Subs
Full service
Bonefish Grill
INTENT TO RETURN
Quick Service
In-N-Out Burger
Fast Casual
Rubio's
Full service
Cheddars Scratch Kitchen
PROVIDES VALUE THROUGH SERVICE
Quick Service
Chick-fil-A
Fast Casual
Jimmy John's Gourmet Sandwiches
Full service
Cracker Barrel Old Country Store
SOCIAL RESPONSIBLE
Quick Service
Ben & Jerry's
Fast Casual
Chipotle Mexican Grill
Full service
Seasons 52
2016 Consumers' Choice Awards for Chain Restaurants
Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes
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