Popbar, the maker of customizable popGelato, popSorbetto, and YogurtPops, introduced a treat for cooler weather - the popBun.

Popbar's fans are lining up at 5 Carmine Street in New York City to try the popBun, which consists of a warm roll filled with rich and creamy chocolate and Popbar's signature popGelato. Each customer can choose to have their popBun filled with their favorite classic popGelato such as Vanilla, Chocolate, or Coffee or a more unusual flavor such as Pumpkin Pie or Mint. All of these popbars are on display in the shop's eye catching and vibrant case.

"The popBun is a must try treat for the Fall and Winter seasons," says Reuben BenJehuda, one of the founders of Popbar. "The popBun is bursting with flavor and has everything a Popaholic loves and craves- our rich and creamy chocolate and irresistible popGelato, all contained in a melt-in-your-mouth bun. Talk about an explosion of Popbar goodness.”

The popBun sells at $5.99 and is currently available only at Popbar's original and flagship location at 5 Carmine Street (between 6th Avenue and Bleecker Street) in New York City's West Village. Other new treats debuting at Popbar NYC this season: The Ultimate Double Shake- a milk based concoction of two popbars twisted together, topped off with a whipped cream swirl and adorned with Popbar's signature Chocolate Flakes. The Ultimate Double Shake starts at $5.49.