Dole is expanding its line of chopped salad kits and blends with two new kits that combine the bite-sized taste and texture of DOLE® Chopped Salads with the on-trend appeal of shaved Brussels sprouts for added nutrition and crunch. Continuing Dole’s proven success at mixing fresh vegetables with craveable dressings and premium toppings, the new kits give consumers two more opportunities to enjoy a healthy, flavorful salad experience at home.
DOLE® Chopped Salads were launched in 2013 specifically to give salad lovers exactly what they say they want in a chopped salad: a taste-first experience featuring layers of flavor, texture, color and crunch in every bite.
Dole’s two newest chopped salad kits include:
- DOLE® Chopped Pomegranate Salad Kit adds shaved Brussels sprouts to crisp Romaine, Kale, red and green cabbage, green onions and julienned carrots, and tops it with dried pomegranate-infused cranberries, flaxseeds and Dole’s Pomegranate Vinaigrette dressing
- DOLE® Chopped Poppy Seed Salad Kit tops a blend of shaved Brussels sprouts, crisp Romaine, Kale, red and green cabbage, green onions and julienned carrots with dried cranberries, pepitas and Dole’s Poppy Seed with Greek Yogurt dressing
“We continue to see strong at-home demand for chopped salads that combine the health benefits of a salad with the craveable, on-trend taste profiles you usually only find in a restaurant,” said David Austin, director of product innovation in salads at Dole Fresh Vegetables. “Consumers tell us they expect their chopped salads to be a taste-first experience; be more filling than regular salad kits, offer unique ingredients and bite-sized pieces, and be ‘green enough’ to be considered guiltless.”
The two newest kits offer the nutrient density of antioxidant vitamins A, C, and K and constitute an overall good source of fiber and an excellent source of Vitamins A and C.
