KIND announced that it is reducing added sugar across its original Fruit & Nut bar portfolio. This effort, which started in late 2014, is part of KIND's brand promise to offer wholesome and tasty snack choices.

Starting in late spring, select KIND Fruit & Nut bars like Apple Cinnamon & Pecan and Almonds & Apricots in Yogurt, will contain between 15 and 50% less added sugar, compared to the prior recipes. The recipe update will be made to seven flavors across KIND's Fruit & Nut Bar portfolio.

This reduction was accomplished by identifying ways to lower sugar without compromising taste, such as swapping sweetened fruit with unsweetened fruit and reducing added sugar in certain ingredients like yogurt coatings. The result allows the flavor from the fruit, such as apricot and apple, and the nuts to take center stage. Like all KIND snacks, Fruit & Nut Bars contain no artificial sweeteners and no added sugar alcohols.

"At KIND we're constantly challenging ourselves to do better. Last year our team revisited the line that started it all for KIND, our Fruit & Nut Bars, looking for ways to keep improving on a snack that was already packed with wholesome, delicious ingredients," said KIND CEO and Founder Daniel Lubetzky. "I'm so proud of our team. For us, this is much more than a recipe update, it's about honoring our history and continuing to fulfill our brand promise of making snacks that are both nutritious and great-tasting."