A healthy, nutritious start to the day just got easier as Rader Farms expands its convenient Fresh Start line of ready-to-blend smoothie kits with the addition of a USDA certified organic Fresh Start Smoothie Blend variety. The blend of real food ingredients, including blueberry, strawberry, red raspberry, kale and spinach, is currently available at Costco Wholesale® stores across the Western United States.

The innovative smoothie "starter" kits from Rader Farms, an Inventure Foods, Inc. company, features only real fruit and vegetables, with no sweeteners, preservatives or other added ingredients. In addition, it is dairy-free, vegan, certified gluten-free and a source of vitamins A and C. Each 48-ounce package of organic Fresh Start Smoothie Blend contains six individual 8-ounce pouches of mixed fruits and vegetables that provide an endless array of smoothie recipe combinations. Consumers can mix with juice, milk or coconut water or add protein powder or yogurt, and so on.

"Health conscious consumers are looking for fresh, real food ingredients but they also value convenience," said Dan Hammer, senior vice president and general manager of the frozen division at Inventure Foods. "Fresh Start Smoothie Blends are the very definition of convenience, yet there are no shortcuts in terms of the quality and purity of the ingredients. We believe the addition of an organic variety will appeal to an even wider audience of healthy eaters, and we are optimistic that it'll pave the way for additional organic varieties in the future."