Sargento Foods Inc. announced Gerald Cox has joined the Consumer Products Division as Consumer Insights Manager.

In this role, Gerald will support new platform development. He will be responsible for conducting consumer research on new product initiatives, which will contribute to the continued growth of Sargento Foods. Gerald will report to Consumer Insights Director Michelle Monkoski.

“Gerald joins us with experience working with recognizable and respected brands,” said Louie Gentine, CEO at Sargento Foods. “I look forward to welcoming him to the Sargento family.”

Before joining the Sargento Foods family, Gerald worked at Procter & Gamble on several iconic brands. While there, Gerald gained experience in identifying consumer and shopper insights and designing innovation learning programs. He earned his bachelor’s degree in economics from the University of Wisconsin-Madison.