Magic Hat Introduces New Way to IPA with Electric Peel

Experience the "Power of the Peel" in year-round grapefruit IPA

Magic Hat Brewing Company recently released Electric Peel – a new, year-round grapefruit IPA bursting with bold citrus hop flavors. This new IPA is designed to send shocks of citrus hop flavors through a medium malt body amplified by grapefruit peel. The result is a delightfully hoppy ale with a bittersweet finish, boasting an ABV of 6.0% and 65 IBUs.

"At Magic Hat, our goal is to brew the best tasting beer on the planet. This means experimenting with different variations of hops and flavors," said Chris Rockwood, Head Brewer, Magic Hat. "When developing Electric Peel, we wanted to enhance the wonderful grapefruit-like aroma and character that some hops already have, so we tried adding grapefruit peel to the boil. The end result is a refreshing grapefruit aroma, balanced by strong hop bitterness underneath."

To learn more about the brewing process, check out this Electric Peel video, featuring an exclusive interview with Magic Hat Head Brewer Chris Rockwood.

https://www.youtube.com/watch?v=Z6s-hXfD3uM&feature=youtu.be

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