Alacer Corp., Foothill Ranch, Calif., introduces four new flavors of its super-charged Emergen-C Immune+® dietary supplement, which provides immune support with key nutrients and a unique proprietary complex that features Wellmune WGP®.
Alacer will feature Biothera’s Wellmune brand on packages of the two new fizzy drink mixes (Super Orange and Raspberry), and two new hot drink mixes (Berry Medley and Apple Cider).
Wellmune WGP is 100% natural immune health ingredient for foods, beverages and supplements. This proprietary yeast beta 1,3/1,6 glucan has regulatory approval in major markets around the world, including GRAS status in the U.S. and novel food approval in Europe and China.
“Immune health continues to be a major health priority for people across the U.S. and we are thrilled to be part of Emergen-C Immune+,” says Richard G. Mueller, Biothera chief executive officer. “Our goal is to help people live healthy and active lifestyles, and with Wellmune as part of Emergen-C’s Immune+, Alacer is able to provide a dietary supplement with a unique complex that supports the immune system.”
The new flavors of Emergen-C Immune+ will be sold at all major food, drug and mass retailers nationwide.
Alacer Corp. was founded in 1972 with a focus on vitamin C, complemented by minerals and B vitamins. Today Alacer sells more than 10 flavors of the original Emergen-C formulation, three flavors of Emergen-C Kidz, and specialty formulas that include Emergen-C Immune+, Joint Health, Heart Health, Vitamin D & Calcium, and Emergen-C Multi-Vitamin+.