Israel’s Anlit Ltd. says Australia’s Therapeutic Goods Administration (TGA) awarded GMP certification for Kidi Bites, a supplement format designed specifically for children. As a result, officials say Sanofi Aventis, Australia, introduced Kidi Bites supplements for children in two varieties: multi-vitamin and calcium. The end goal is to overcome a child’s reluctance about taking nutritional supplements.

Australia’s TGA regulates therapeutic goods for the protection of public health and safety. Anlit notes that TGA is world-renowned for high quality standards and for requiring that food supplement producers meet rigorous pharmaceutical production requirements.

“Anlit approached this certification as a strategic move, designed to bring our products to the global forefront of quality and excellence,” says Shai Karlinski, Anlit vice president of marketing. “Anlit had to follow a fast learning curve, forging beyond the former food supplement paradigms and adopting new pharma concepts and processes.”

Karlinski says Kidi Bites is Anlit’s name for its unique matrix or carrier: the chocolate-like substance that holds active ingredients such as omega-3s, probiotics, calcium, vitamins, etc. He adds that Kidi Bites products actually come in several flavors. The omega-3 focused formulation has an orange flavor. The calcium product may have a banana flavor (or vanilla or chocolate). Global processor-customer partners may choose to use Anlit’s brand, Yomi, or their own brand.

Anlit Ltd., Tel-Aviv, is a subsidiary of Israel’s Ma'abarot Product Group, a public company traded on the TASE. Anlit produces a broad range of dietary supplements developed specifically for children. Anlit products are all-natural, gluten-free and nut-free. All products are GMP, ISO 9001:2000 and HACCP compliant, as well as kosher and halal certified.

Visit www.anlit4kids.com for more information.