Nature’s Beauty
A natural, anti-wrinkle ingredient that targets the rapidly growing beauty-from-within category is being introduced to North America. Frutarom Inc. USA, has announced a new business relationship with Copalis, France. Collactive™ is one of the most prominent oral beauty ingredients in the French market, and Frutarom will bring this ingredient to the U.S. market. Collactive, a marine-based, all-natural ingredient, is composed of marine collagen and elastin peptides in the same ratio found naturally in skin. Frutarom USA Inc., 952-920-7700, www.frutarom.com

K2 Ascending
A new study shows that vitamin K reduces women’s risk of coronary heart disease (CHD). NattoPharma and PL Thomas notes a new study in Nutrition, Metabolism and Cardiovascular Diseases, posted online in January, confirming the pivotal importance of high menaquinone (vitamin K2) intake for human cardiovascular health. The main goal was to investigate the association of dietary vitamin K1 (phylloquinone) and vitamin K2 (menaqui-none) intake with the incidence of CHD. The data showed that higher consumption of natural vitamin K2 (especially its longer subtypes, such as menaquinone-7 through menaquinone-9)--but not vitamin K1--was associated with significantly reduced prevalence of CHD. NattoPharma, Norway, www.nattopharma.com; PL Thomas, www.plthomas.com

Positive Progress
A patented and proprietary combination of polymethoxylated flavones and tocotrienols, Sytrinol®, from Proprietary Nutritionals Inc., has been shown in numerous clinical trials to positively affect cardiovascular function. A GRAS affirmation, by an inde-pendent expert panel, allows the compound to be incorporated into a range of foods and beverages with value-added health functionality. The company has been working with processors to perfect the manufacturing procedures of adding Sytrinol seamlessly into beverages, bars and other items. Proprietary Nutritionals Inc., a subsidiary of Pharmachem Laboratories Inc., 519-647-2071

Promoting Good Health in Mexico
Mexican health officials believe that Mexico could overtake the U.S. as the most obese nation in the world. Tate & Lyle, maker of PROMITOR™ Dietary Fiber, has found in new market research that 65% of Mexicans report having a greater interest in healthy eating, and 71% say it is important to add dietary fiber to their diets. The growing emphasis on healthy eating allows food and beverage companies to support Mexico’s new health campaign, Let’s Lose a Million Kilos. Tate & Lyle’s market research provides companies with insights for communicating with their consumers and effectively discussing the health and wellness benefits when using PROMITOR Dietary Fiber across seven product categories for weight management, immunity defense and healthy digestion. Tate & Lyle, 217-421-2397, www.promitorfiber.comNS

A Prepared Foods Exclusive: Marketing to Women vs. Men
The February 16, 2009 issue ofE-dition,Prepared Foods’ electronic newsletter, relayed information from a Business Insights report that examined differing strategies to market to women or men. It noted that marketers could use a range of strategies, partly due to women’s specific nutritional needs, interest in looking good through weight control and appearance aspects. Since men are not recognized as having physiological health and wellness needs specific to reproductive capacities, the strategies marketers use to target them as a group are more restricted. For more information on Business Insight’s report, “Consumer Targeting in Food and Drinks: Lifestyle Brands, Personalized Nutrition and Customized Flavors,” visit the website

www.PreparedFoods.com/Datamonitor(please type in address exactly as is).

To see the longerE-ditionversion of this release, go to www.PreparedFoods.com and scroll down toE-ditionArchives on the right-hand side of the home page. To subscribe toE-dition, go to www.PreparedFoods.com/enews.