CideRoad LLC, announced that it has launched its Organic Switchel beverage in Original, Blueberry, and Cherry flavors. 

Switchel is a refreshing beverage that can claim roots to the days of our forefathers, if not earlier. Which is why we refer to it as “America’s Original Thirst Quencher”.

Kevin & Hilary Duffy the married founders of CideRoad got the idea to start the company after tasting Switchel while literally driving down a “side road” in an old New England town. “After that unforgettable inaugural swig we were inspired to develop our own blend and share it with friends, and now the world. We’re looking forward to having people experience our product. As we like to say, CideRoad will take their taste buds on a joy ride!”

All CideRoad Organic Switchel products are certified organic by the USDA and made with only quality ingredients, including: Organic Vermont Maple Syrup, Organic Apple Cider Vinegar, and Organic Ginger Juice. CideRoad is currently available at select retail outlets in Northeast region and will soon be available nationwide. CideRoad has appointed Phillip Tozzi and Associates as its natural food broker from Richmond, Virginia through Maine. Cascadia Managing Brands is assisting with the sales and distribution and Mint Advertising is their advertising agency.