In advance of the fall soup season, Blount Fine Foods, Corp., Fall River, Mass., is introducing a line of 16oz organic soups, which will be sold at retail under the Blount brand.
Officials note that the launch represents not only a product expansion of the Blount brand, but a channel expansion as well; as Blount-branded soups, while available at club stores nationally, have traditionally only been sold at grocery stores in the Northeast. In addition to single 16oz cups, Blount is also introducing four-cup bulk packs for club stores.
“The enthusiasm and excitement among our customers for the Blount Organics line is very rewarding, and validates the potential of the Blount brand” says Bob Sewall, Blount’s executive vice president of Sales and Marketing. “Organic products are no longer just a niche trend – ‘organics’ have made it to the mainstream, and are a rapidly expanding consideration for consumers, especially those who demand quality.”
Here’s how Blount describes its new offerings, which begin shipping in September:
- Organic Vegetable Chili – Hearty enough to satisfy any appetite, Blount’s Organic Vegetarian Chili features a robust medley of beans and generous cuts of vegetables simmered in a delicious vegetable stock and seasoned with zesty chili spices.
- Minestrone Soup – Made with savory vegetable stock, beans, pasta, and a medley of vegetables, all slowly simmered to perfection, this traditional Italian favorite is also vegetarian.
- Tomato Bisque – This gluten-free favorite is made with delicious ripe tomatoes and a creamy combination of milk, butter and spices to make this a flavorful (and memorable) treat.
- Lentil & Chick Pea Soup – This hearty organic soup features lentils, chickpeas and tomatoes simmered in a herbed stock with select vegetables.
Sewall adds, “While developing each product in the Blount Organics line, we paid close attention to using wholesome ingredients to keep our ingredient labels clean, sourcing locally whenever possible, employing small batch cooking to ensure layered flavors, and cooling each batch quickly – all of which equals simply the best quality, period.”
Blount Organics line will retail in the familiar “fresh soup” 16oz cup specially designed by Blount for easy heating and eating, but will carry its own unique and distinct branding and design. Blount says it plans several retail promotions through the fall soup season to support the product launch.
New Blount Organics will have a 50-day shelf life from the date of manufacture and ship refrigerated in cases of six, 16oz cups.
