Tribe Mediterranean Foods says its new Tribe To Go product addresses growing consumer interest in on-the-go snacking.
Each single-serve pack contains a portioned amount of the brand's hummus, along with artisan pita chips. Tribe To Go is available in the brand's two most-popular flavors: Classic and Sweet Roasted Red Pepper.
"Innovation is crucial to Tribe's success," says Adam Carr, CEO of Tribe Mediterranean Foods. "We're constantly looking to create products that best serve the taste buds and lifestyles of our consumers. Our new To Go pack allows us to be more mobile and not only play in snack-heavy spaces, but also stand out as a smarter, more healthful option."
Carr says that—in addition to being contemporary and convenient—Tribe To Go also is a nutritionally responsible snack, adhering to the dietitian-approved optimal snack equation of approximately 200 calories per serving. Tribe To Go Sweet Roasted Red Pepper totals 200 calories and Tribe To Go Classic has 230 calories.
Officials say Tribe's trendy To Go pack was designed with functionality and freshness in mind. Its easy-to-handle design features a simple pop top, along with a see-thru window that allows a clear view of the hummus. On the inside, hummus lovers will find a uniquely designed bag of pita chips that portrays the many entertaining ways one can dip into his or her hummus. From the "Shovel" (a hearty scoop) and the "In 'N Out" (a quick dip of the pita chip) methods, to the "Last Bite" (scraping the bowl with a pita chip to get every morsel of hummus out), consumers will be able to readily identify their own dipping style (and maybe test out a few others).
Tribe says hummus is the second-fastest growing category within the grocery aisles with the on-the-go segment experiencing the most growth. Sales of hummus “snackers” have seen major increases, up more than 70% since last year. The back to school season and Labor Day weekend travel are sure to be key drivers in the grab-and-go segment, especially for Tribe To Go, as its packaging readily lends itself to backpacks, weekend bags and cup holders.
"There are still a lot of people who are yet to try Tribe and hummus in general," Carr, continues. "Tribe To Go is a great brand and category introduction for those not yet ready to make a commitment in the grocery aisle."
Tribe's To Go pack has a suggested retail price of $1.99-$2.99. It can currently be found at retailers and grocery stores such as Stop and Shop, Albertsons and Jewel, with plans of expanding to movie theaters, gas stations, airports and convenience stores by year-end.
