Mojoe, Baby

Vemma MoJoe, energy drink No doubt inspired by Austin Powers’ “life force,” as he describes it, Vemma Nutrition Company has introduced MoJoe. The functional beverage joins the company’s line of energy drinks and promises 60 calories, 1.5g of fat, 6g of all-natural sweeteners and 80mg of natural caffeine per serving.

Vemma notes the caffeine boost comes with a promise of “superior nutrition from 1oz of the physician-formulated and clinically studied Vemma formula.” In addition, MoJoe features a blend of Arabica and robusta coffee beans, as well as a non-dairy coconut cream, mangosteen, aloe vera, green tea and a dozen “full-spectrum” vitamins and essential plant-sourced minerals.

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Veronica Colas is an associate at Hogan Lovells’ Washington, DC, office. She represents food, dietary supplement, and consumer product companies including manufacturers, retailers, distributors, restaurants and foodservice companies. Veronica advises clients on the development of label claims, website and promotional campaigns for products, as well as the various requirements applicable to the labeling of foods. Readers may her at veronica.colas@hoganlovells.com.

A top 12 law firm, Hogan Lovells International LLP (www.hoganlovells) is global company with 41 offices worldwide, more than 2,500 lawyers and 800 partners.

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