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The Caramel Crème Pretzel option promises the nostalgic taste of caramel crème candy and a salty pretzel crunch, while the Vanilla Frosting Pretzel brings together the flavors of salty pretzel and vanilla frosting.
To engage consumers and create awareness, the Combos brand is backing the launch with a multi-million-dollar brand marketing campaign including social media, public relations, tear pads and in-store point-of-purchase and point-of-sale displays. During August through November 2015, event sponsorship and sampling opportunities include a Barnes & Noble Bookstore sampling program during back to school and a Tailgate Tour with Combos brand ambassadors distributing samples onsite at games throughout the 2015 college football season.
Mars research shows that 49% of consumers in each channel make additional unplanned purchases after seeing products or deals in the store.Since 98% of shoppers cover less than half the store, strategically placed displays will interrupt shoppers’ habits and drive sales.
