Red Bull Adds Summer Flavor

7-Eleven Inc. is offering an exclusive, limited-edition Red Bull flavor.

Dallas/PRNewswire -- 7-Eleven Inc. is offering an exclusive, limited-edition Red Bull flavor. The Red Bull Summer Edition will be available July and August at 7-Eleven stores across the United States and Canada, providing the effect of Red Bull Energy Drink with the new flavor of tropical fruits.

In a sun-yellow can, The Red Bull Summer Edition joins the Red Bull Red (cranberry), Silver (lime) and Blue (blueberry) Editions that were launched last year as the company’s first change to its well-known flavor.

“The Red Bull Summer Edition is another way we can offer a new product, exclusive to us for a limited time only, that makes 7-Eleven a summer destination for our guests,” said Jesus Delgado-Jenkins, 7-Eleven executive vice president and chief merchandising officer. “Red Bull is one of our biggest sellers, so this should be an incredible summer offering.”

The 12oz. Red Bull Summer Edition will be priced in line with Red Bull Energy Drink and the 12oz. offerings including Red Bull Sugarfree and Red Bull Total Zero.

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