He assumed the role effective June 2, 2014, and has more than 30 years of beverage industry experience in both non-alcoholic and beverage alcohol in North America. He held positions of increased responsibility and executive management with E. & J. Gallo Winery, PepsiCo Inc, Diageo North America, and Red Bull GmbH. His most recent position was general manager and vice president of Red Bull North America.
In response to his new position, Bigelow stated, "I'm extremely excited about the opportunity to take the Marley Beverage Company to the next stage of growth and development."