Starbucks Launches Via in Retail

Starbucks Coffee Co. has launched Starbucks VIA Lattes in Starbucks stores.

January 8/Seattle -- Starbucks Coffee Co. has launched Starbucks VIA Lattes in Starbucks stores across the U.S. and Canada.

“This winter, we invite customers to enjoy their favorite Starbucks moment, whether it’s the new Caramel Flan Latte or classic Caffè Latte personalized just the way they like it, or a delicious cup of Starbucks VIA Latte when they can’t get to a Starbucks store,” said Cliff Burrows, group president, Americas, Europe, Middle East and Africa (EMEA) and Teavana, in a prepared statement. “In 1984, we served our first handcrafted latte in Starbucks stores. We are pleased to now offer a seasonal flavor of the original coffeehouse classic with Caramel Flan, while also adding the convenience of the beloved latte in the VIA format.”

Starbucks VIA Vanilla Latte and Caffè Mocha make Lattes available instantly just by adding water.

Starbucks VIA Caffè Mocha: Inspired by the flavors of the handcrafted version, Starbucks VIA Caffè Mocha is the union of cocoa, Starbucks coffee and natural dairy.
Starbucks VIA Vanilla Latte: The Starbucks Vanilla Latte inspired the creation of this everyday companion, featuring rich Starbucks coffee, natural dairy and vanilla flavor.

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