January 2/Batavia, Ill. -- Aldi wil launch a new store brand, SimplyNature, which features simple foods made with only all-natural or organic ingredients. SimplyNature products range from cereal, honey, fruit bars and apple juice, to pasta sauce, pizza, salsa and various snacks.

"At Aldi, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price," said Chuck Youngstrom, president of Aldi. "We're always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle, and that's exactly what the SimplyNature brand offers."

Examples of new SimplyNature products available:
SimplyNature Organic Agave Nectar (11.75oz.) - $2.49
SimplyNature Organic Fruit Bars (10oz.) - $2.69
SimplyNature Organic Toasted Oats (9-10oz.) - $1.99
SimplyNature Exotic Vegetable Chips (7.5oz.) - $2.99
SimplyNature Organic Apple Juice (64oz.) - $2.49
SimplyNature Organic Pasta Sauce (25oz.) - $1.99
SimplyNature Organic Diced Tomatoes (28oz.) - $1.49
SimplyNature Organic Spaghetti or Linguine (16oz.) - $1.19
SimplyNature Shredded Wheat Cereal (16.4oz.) - $1.99