\December 16/Boca Raton, Fla./Globe Newswire -- Celsius Holdings Inc., the creator and marketer of Celsius, a negative calorie beverage backed by clinical science, announced the addition of Darren Hopkins as the company's vice president of Marketing.

"Darren's addition to the Celsius Team, will provide leadership and vision in our marketing efforts on a global basis," states Gerry David, president and CEO of Celsius Holdings, Inc. "His experience in the functional beverage / sports nutrition categories will provide Celsius the best opportunity to maximize our marketing resources."

Hopkins joined Celsius in November 2013 as vice president of Marketing. He is a seasoned consumer packaged goods marketer with experience in both brand management at top-tier CPG companies including General Mills, Campbell's (V8, V8 Splash), Rexall Sundown (Met Rx, Pure Protein) and Unilever (Slim Fast) as well as marketing strategy consulting for blue chip companies including Kraft Foods, Colgate, Miller Brewing Company, Taco Bell and PepsiCo.