Prior to joining RiceBran Technologies, Park was responsible for sales, marketing and product development support for rice bran protein and rice bran fiber products recently developed by South Korea-based CJ Cheil Jedang, the global food ingredient, food, pharmaceutical and biotechnology company. Based in Chicago, Park headed sales and marketing of these and other new products for CJ in North and South America.  Previously, he served as Sales and Marketing manager for CJ's Global Food Ingredient Sales Team based in Seoul, South Korea. 

W. John Short, CEO & president commented, "We are excited to have Joon join the RiceBran Technologies sales team. His specific knowledge of rice bran products and derivatives developed over the past several years at CJ, his network of target customers interested in rice bran products and derivatives, and his extensive international sales and marketing experience are expected to bring immediate value to our sales and marketing efforts."

Park will continue to be based in Chicago, where he will manage RiceBran Techologies sales and marketing activities for food ingredients in North America.