![yoplait pro-force bottle, new product, yoplait](/ext/resources/May-2013/pfx0513hit4_ib.jpg)
The line specifically targets active tweens and stems from a realization that these individuals need a higher protein content. As Ashley Karr, Yoplait Kids associate marketing manager, notes, “However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt.” Each 3.5oz serving promises 9g of protein and no artificial colors, sweeteners or flavors.