May 9/Irvine, Calif. -- An organic snack bar has been developed specifically for expecting and nursing women. CredibleCravings continues to generate excitement amongst retailers, healthcare practitioners, nutritionists, reporters, and consumers. The company just received gluten-free certification and has kicked off a month-long celebration honoring both Pregnancy Awareness Month and Mother's Day. 

CredibleCravings whole food bars were developed collaboratively with obstetricians, midwives, and nutritionists to provide women with a natural source of the nutrients and energy they need for a healthy pregnancy and healthy baby.

The bars are certified organic, certified gluten-free, kosher, non-GMO and soy-free. "We teamed up with experts to identify the essential vitamin and mineral needs and ideal energy sources for the perinatal period, then selected natural, fresh ingredients to meet those needs," explains Stephanie Baker, founder of the Southern California-based company.

In addition to being made entirely of organic veggies, fruits, nuts and sprouted seeds, CredibleCravings bars incorporate top-quality probiotics.  "Our goal at CredibleCravings is to help mothers create a nourishing environment for their growing babies by maintaining optimal health during pregnancy and while breastfeeding," said Rebecca Hodgson, CredibleCravings, PharmD.  "We feel that the addition of a probiotic during this time will help meet this goal."  CredibleCravings chose to include the GanedenBC30 probiotic due to its superior safety and efficacy profile – FDA GRAS approved and supported by 17 peer-reviewed studies.

CredibleCravings debuts its bars in three flavor varieties:

• Oatmeal Cranberry (Energizing)
• Chocolate (Decadent)
• Lemon Ginger Greens (Refreshing)