The facts that formed the base of the above study were explained in detail by U.S. psychologist Dr. Kendall Eskine.

He said that making purchase of organic food and using more of it, fills in the person with a feeling that makes him feel more secured about his own self. It is the effects of such feeling that his urge to act unselfishly and helping others starts weakening.

All the above details were presented by the professional's team in the journal Social Psychological and Personality Science.

The study was performed by experts at Loyola University in New Orleans. A total of 62 students participated in the procedure. All were divided in three groups. The first group was shown pictures of organic produce. The second group was made to see images of ice cream, cookies, chocolate and brownies, whereas the third and the controlled group was given pictures of porridge, rice, mustard and beans.

After some time, the students were generally told that a professor in another department needs some volunteers and if anyone among them is willing to spare 30 minutes without any reward.

It was noticed that the first group agreed to spare an average of 13 minutes to help the professor, whereas the second and the third group agreed to set aside 25 and 20 minutes, respectively.