Replacing sweetness can be accomplished with high-intensity sweeteners like aspartame or stevia. It is not easy to replace the texture, stability, gloss, stickiness and film-forming attributes that sugar provides—and which is used to shape and hold cereal together. TIC Gums used SupplySide West to demonstrate how its Add-Here 3200 hydrocolloid system reduces the need for sugar, honey or high-fructose corn syrup (HFCS) for binding and film forming, stability and cling for granola and other cereal “clusters.” Granola cereal clusters made with Add-Here 3200 demonstrated how the texture and appeal of fully sugared cereal can be closely mimicked or even improved upon with gums and gum systems. TIC’s Add-Here products are easily dispersible and readily soluble with viscosity low enough to be sprayable.