The poll was conducted by Fleishman-Hillard and TheMotherhood dot com and also looked at the sources moms turn to for food information. The first-ranked source was food programs on television. More than three-quarters of moms -- 78% -- said they are watching food programs on TV. Food media websites came in second at 77%. Other resources include food brand emails, Facebook, mobile apps, Twitter, food magazines and food brand blogs.
As for food purchasing habits, 96% of moms say they want to make changes for their households. Nearly 80% want to save more on groceries; 68% want to buy healthier food; and 49% want to buy less processed food. Nearly 30% want to buy more organic in 2013.