Givaudan knows it’s difficult to balance consumers’ growing concerns about caloric intake, interest in healthier products and the indulgent flavors they crave. Because calorie reduction impacts the mouthfeel, taste and aroma of food products, processors need to rebalance their complex formulas to provide the creaminess, richness and lingering appeal of full-fat products. Givaudan’s new TasteSolutions Mouthfeel program includes a unique sensory language (Sense It Mouthfeel) and advanced technologies to optimize the taste profile of reduced-calorie sweet and dairy products. New Sense It Mouthfeel is a unique tool that breaks cultural and language barriers when describing flavors—forming a key link between consumer desire, product quality and flavorists’ creations. – Givaudan, www.givaudan.com/flavours