Not All Greek

The surge of Greek yogurt introductions and its popularity over the past year have left little room for other new entrants into the yogurt segment. In fact, SymphonyIRI data indicate, at the current pace of growth, sales of Greek yogurt will comprise 43% of the $4.6 billion U.S. yogurt market by the end of this year. However, that still leaves a sizable portion of the yogurt market up for grabs.

While Kraft Foods may have exited the Greek yogurt battleground earlier this year (discontinuing its Athenos line in the first quarter), the company is not out of yogurt entirely. It has added YoCrunch with Oreo and YoCrunch with Chips Ahoy!, the latter promising 190 calories, 5g of protein, and 20% of the RDA of calcium and vitamin D. pf

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