French dinner rolls and whole-grain, seeded dinner rolls (with such seeds as chia, flax and sunflower) build off the success of the company’s breads and buns, while muffin tops (blueberry oat and chocolate chip flavors) are not wildly dissimilar from its muffins. However, it is in a dessert (pictured) and an entrée where Udi’s forged new ground, namely with vanilla cupcakes and a trio of frozen pizzas (pepperoni, margherita and three-cheese). pf