December 12/New Delhi/Press Release -- McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada, announced the appointment of Vikas Mittal as managing director of India & Subcontinent region. In this capacity, Vikas will be playing a key role in shaping long-term growth strategies for the company besides building the McCain brand in India.

An alumnus of IIM Lucknow and Delhi College of Engineering, Vikas has over 20 years of experience working across most competitive FMCG categories, including haircare, skincare, foods and beverage, laundry, homecare, otc and healthcare.

In his previous assignment, Vikas was working with Dabur India Pvt. Ltd where he was executive vice president (marketing) for Dabur’s Personal and Home Care Division and subsequently moved as head of innovations, Dabur India Pvt. Ltd. Prior to joining Dabur, Vikas has held key positions in India, Middle East, Africa and South East Asia in organizations like Proctor and Gamble & Friesland Campina (a Netherlands-based dairy cooperative).

Announcing the appointment, Fred Schaeffer, regional president, Asia Pacific, Middle East and Africa -- McCain Foods, said, “Vikas brings a wealth of FMCG Marketing and general management experience to his new role, and is a true internationalist. We welcome Vikas to the McCain family.”

 From the December 13, 2011, Prepared Foods' Daily News.