Per a company release, the signing of the exclusive product supply agreement by GLG and IFF “jointly leverages each company's strengths to pursue exploration and commercialization of Reb C, one of the 11 primary glycosides in the stevia leaf.” Reb C has demonstrated its proficiency as a flavor modulator in food and beverage formulations and is expected to provide an exciting market opportunity for the companies.

GLG chairman and CEO, Dr. Luke Zhang, commented, "Our leading capabilities in the separation of steviol glycosides, production quality, and scale, coupled with IFF's global strengths in innovative and advanced flavour systems for high purity Reb C, make this an exciting global opportunity for GLG. We are pleased to be working with International Flavors & Fragrances to help develop the market for high purity Reb C."

Mark Dewis, vice president R&D, Flavors for IFF, said, "Commercialization of Reb C marks another step forward in the evolution and development of IFF flavor solutions. This technology will play an important role in supporting healthy and great-tasting flavors for our customers. I am delighted with the dedicated efforts of GLG and IFF in the commercialization of this technology and look forward to making it a success."

 From the December 5, 2011, Prepared Foods' Daily News.