Triple Play

October 2011/Prepared Foods-- For its latest take on the iconic Oreo, developers at Kraft Foods in the U.S. had only to look south, way south, for inspiration. In Argentina, Oreo x3 (pronounced “por tres”) was introduced in 2010 and featured three layers of cookie and two layers of creme.

Rumors of the product’s U.S. iteration hit the Internet in early May, but only now is the new take on the classic cookie hitting store shelves. The Triple Double Oreo Cookie combines two layers of Oreo creme, one chocolate and one original, with three layers of chocolate Oreo cookies.

“The birthplace of Oreo is America, but it’s one global cookie,” explains John Ghingo, senior director of global marketing, Oreo. “We’re excited, when we can take a popular idea in one country and share it with other Oreo fans around the world.”pf

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