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There has been recent innovation in the use of herbs and spices in beverages, and the launch of Prometheus Springs Lychee Wasabi Elixir builds on this trend, through the inclusion of capsaicin, a compound that gives chili peppers their intense spice. The still drink is available in three unique flavors: lychee wasabi, lemon ginger and pomegranate black pepper. Each variation contains the star ingredient, capsaicin; the manufacturer claims the drink helps boost consumers’ metabolism and mood. Prometheus Springs Elixir can be consumed hot or cold and also can be used as a mixer in alcoholic beverages.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf