Dairy-based protein shakes have been the predominant format in the protein shake segment. However, there has been recent innovation in fruit- and nectar-based beverages touting high protein levels. One such launch is Bolthouse Farm's Protein Plus All Natural Mango Flavored Protein Shake. Each bottle of nectar claims to provide 30g of protein and three servings of fruit. This is achieved through a formulation containing one mango, 1.5 carrots, 2.5 apples, one orange and a slice of banana. Furthermore, the beverage contains both soy and whey protein, through a proprietary blend for improved performance. The product contains vitamins C, B and A.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf
