July 8/Bridgewater, N.J./PRNewswire -- A new survey released by Applegate Farms finds that 45% of moms would buy more organic deli meats for their kids if they better understood the benefits.

"So many people are confused when it comes to what different terms like organic, conventional or natural mean," says Amy Marlow, MPH, RD. The survey found that 36% of moms were not sure, or thought that organic and natural mean the same thing on a deli meat label.

"And as the recession continues, it's tough to make a decision about buying more organic and natural foods, since they are sometimes more expensive. People need to know what they're getting for the money."

In fact, the survey found that 49% of moms do not buy organic deli meat because of price, while 26% said they cannot find organic deli products where they live and shop.

From the July 19, 2010, Prepared Foods E-dition