The premium-positioned Dove Chocolate Discoveries Merlot Fudge Sauce combines both milk and dark chocolate with a California Merlot to create a unique dessert topping. There have been several recent introductions combining wine with chocolate, but this fudge sauce creates a new twist on the concept. The product is clearly positioned as a sophisticated treat adults will enjoy, with a sleek packaging design and on-pack language pointing to the product’s decadent, adult appeal. Dove Chocolate Discoveries Merlot Fudge Sauce can be enjoyed heated, cold or by the spoonful. The product can be used to create unique desserts and lend rich flavor to cocktails and other beverages.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf