June 11/The Grocer -- California-based convenience brand Amy's Kitchen has made its first U.K. appointment to boost its presence in Britain.

Damien Threadgold has been appointed U.K. sales director. He has previously worked for Bespoke Foods and AB World Foods and will be responsible for growing brand awareness in the U.K. grocery and health food channels.

Amy's Kitchen is a natural frozen food brand in the U.S. and already has listings in Waitrose, Sainsbury's, Holland & Barrett and Whole Foods Market. It recently added an Indian daal soup to its Waitrose range.   

From the June 21, 2010, Prepared Foods E-dition