Hitting the Shelves: Pie in Pocket -- January 2010

In the U.S., Amy’s Kitchen released Vegetable Pie in a Pocket Sandwich under the Amy’s brand. Amy’s Vegetable Pie in a Pocket Sandwich is made with organic vegetables and grains and contains no bio-engineered ingredients or dairy products. This certified organic product is microwavable and retails in a 5oz recyclable box.

The product is said to be a good source of fiber and contains no cholesterol. Also available: Teriyaki Wrap, made with organic tofu, brown rice and vegetables; and Breakfast Scramble Wrap, made with organic tofu, vegetables and cheese. The products are free from GMOs, trans fat, preservatives or added MSG.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com. pf

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