Products promising skin enhancements were once found only in cosmetics and skin care segments. However, they have begun appearing in foods and beverages, as companies capitalize on the functional beauty concept by formulating food or drink brands with ingredients known to promote clear, vibrant skin.
Several months ago, Nestlé introduced Glowelle, a premium beauty drink that retails in Neiman Marcus and Bergdorf Goodman department stores. Now, another U.S. food giant has launched its own interpretation of a beauty-based beverage, though in a more affordable, mainstream form. Kraft Foods’ Crystal Light Skin Essentials Powdered Drink Mix contains antioxidant vitamins A, C and E, plus plant extracts to help nourish the skin from within. Kraft developed Crystal Light Skin Essentials in Pomegranate & Lemon flavoring with nutritionists and dermatologists, and the gluten-free beverage mix contains just five calories per serving. Skin Essentials markets as an on-the-go drink.
Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com.
