Wojcik will be responsible for Reliv's markets outside of North America, including markets in Asia, Europe and the Australia/New Zealand region. Prior to joining Reliv, Wojcik was a principal and founder of Endurance Business Solutions, a consulting firm specializing in advising companies on strategic entry into international markets.

"Joe has more than 15 years of international business experience, including 12 years in the direct selling industry, a combination that makes Joe extremely valuable to us," said Ryan Montgomery, executive vice president -- worldwide sales. "We're very pleased to welcome him to Reliv."

Prior to establishing his consulting firm, Wojcik worked on international business for 12 years with Herbalife. His most recent position was vice president of Southeast Asia, based in Hong Kong, where he had responsibility for five markets, including Malaysia and the Philippines, both of which are current Reliv markets.

Wojcik earned an M.B.A. from California State University, Long Beach and his undergraduate degree from Rutgers University

From the September 15, 2008, Prepared Foods e-Flash