May 2004 Issue--The popularity of salsa among American consumers continues to grow. According to Supermarket News, sales of Mexican and Spanish salsas/marinades rose 11% in the past year to reach $629 million, and this growth is set to continue. With the trend toward healthful food products, consumers likely will turn to salsa as a flavorful addition to their favorite recipes, particularly considering their interest in ethnic and exotic foods.

Speaking of ethnic flavors in the organic arena, Muir Glen (Sedro-Woolley, Wash.) is extending its line of premium organic salsas. Hot Salsa can be found in 16oz. jars in grocery stores and natural food stores.

The Hot Salsa variety tempts the bravest of taste buds with vine-ripened organic tomatoes, onions, jalapeno peppers, garlic, cilantro and lime juice.