ChampionLyte Holdings Inc. announced the appointment of Joseph J. Butler as vice president of ChampionLyte Beverages Inc.

The wholly owned subsidiary of ChampionLyte Holdings Inc. manufactures, markets, sells and distributes ChampionLyte, a completely sugar-free entry into the multi-billion dollar isotonic sports drink market.

Butler will assume the duties and responsibilities of Donna Bimbo, who was removed as president of ChampionLyte Beverages by the board of directors of ChampionLyte Holdings for failing to perform the duties and responsibilities described in her employment agreement. Butler will also be instrumental in the marketing and sales of the company's Old Fashioned Syrup Company subsidiary and will assist with the launch of its Be-Lyte, low-carb division.

Prior to becoming vice president of ChampionLyte Beverages, Butler was the designated representative for ChampionLyte and The Old Fashioned Syrup Company products for American Body Building Products of South Florida. In that capacity, he was responsible for the opening of more than 150 accounts in just a few weeks.

Butler's experience in the beverage industry is extensive. He has held senior positions with a number of companies, including positions as the southeast regional brand manager of Energy Brands Inc., southeast regional distributor sales manager and business development manager for Odwalla/Samantha Juice Inc., and district manager and sales manager for AriZona Beverages, LLC.

"Joe's vast experience in the beverage industry is ideal for moving ChampionLyte forward by opening new distributors around the U.S. and the world," said Goldberg. "In his short tenure representing our products, he's been a proven winner. His aggressive approach to sales and marketing are the necessary ingredients to help make up-and-coming brands successful."