With the erosion of three squares a day and without a clear distinction between light meals and heavy snacks, the percent of US adults who agree that breakfast is the most important meal a day has notched down somewhat from 57% in 2007 to 52% in 2017, according to data published in Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series. Even so, breakfast still beats the pancakes out of lunch (18%) or dinner (19%) by this measure.

Pancake on a Stick, a past fan favorite, is making a comeback at local drive-ins.

Despite the fact that breakfast continues to be the most skipped meal of the day, breakfast has been a bright spot in the industry in recent years.