“Our whole bean technology – with all its many benefits – deserves to be enjoyed by consumers in packaged food categories liked healthy snacking, indulgent snacking, coffee and chocolate. These categories represent nearly $100 billion of grocery sales annually, and remain ripe to benefit from our proprietary innovation,” said David G. Burke, CEO of Tierra Nueva.

NPD’s How Consumers Define Clean Eating report shows that 61% of primary grocery shoppers feel packaged foods are acceptable when eating clean, and 44% of shoppers say some processing is also acceptable.