The Innova Market Insights Top 10 Trends 2025 presents both new trends and trends that have evolved over several years, for example, plant-based, into a new set of exciting trends that will be highly relevant to CPG manufacturers in the months to come.

There will be an increase in diversified ingredient sourcing, while the humanization of technology will be essential for consumers who are apprehensive about technology being used to create, modify and produce the food they put into their bodies.

Vital Pursuit delivers the nutrients this consumer group needs with thoughtfully portioned products that offer at least 20g of protein, great taste, and options with vibrant vegetables. 

Preserving Lean Muscle Mass: GLP-1 therapy, while aiding in weight loss, may lead to the loss of lean muscle mass due to a decrease in nutritional intake from a reduced appetite. Nestlé Health Science addresses this nutritional concern by offering products that support muscle health and maintenance.

By embracing this momentum, BENEO is supporting brand manufacturers in product development with natural and scientifically proven ingredients.