SnackWell's Biscuit Thins are made with 100% whole grains, are a source of protein and fiber
July 6, 2016
SnackWell's, a pioneer in the low-fat snack category, expanded into the breakfast product category with new better-for-you Biscuit Thins, which are now available nationwide in select retailers, including Walmart, Jewel, Lunardi's, Food Lion, Quidsi, KEHE and online at Amazon.
New Chocolate Mint Devil's Food Cookie Cakes and Mini Chocolate Chip Cookie Bites are newly reformulated better-for-you snack options
September 1, 2015
The perfect addition to a lunchbox or to enjoy while on-the-go, both new snack options are free from high fructose corn syrup, partially hydrogenated oils, artificial colors or flavors.
The company is reformulating its products and expanding to offer consumers more better-for-you snacking options
May 13, 2015
Recently acquired by Back to Nature Foods Company, L.L.C., a portfolio company of Brynwood Partners VI L.P., SnackWell's is now looking to build on the success of its signature products – the Vanilla Creme Sandwich Cookies and Devil's Food Cookie Cakes – and is reinventing itself by reformulating its products and expanding its product line. As part of the brand revitalization, SnackWell's is also unveiling a new brand logo, tagline and packaging.