Social sitcom parodies workplace challenges, and brings awareness to expanded portfolio
May 15, 2015
After decades of relying heavily on traditional television and print advertising, Newtons is infusing new life into the more-than-a-century-old biscuit brand with the launch of its first-ever original content series: Now We're Newtons. The episodic comedy, which premieres on May 11, observes a company in transition from "being run by the Figs" to "not just figs anymore."
