shopper marketing | Prepared Foods

Items Tagged with 'shopper marketing'

ARTICLES

IRI, SPINS Offer Expanded Product Label, Ingredient Insights for Natural & Wellness Category

New insights combine industry-leading technology and natural and organic insights to help retailers and brands meet consumer needs

March 20, 2019

In addition to enhancing IRI market measurement and shopper marketing solutions in the Liquid Data platform, this joint solution will also integrate SPINS’ wellness attributes into other IRI applications, such as digital audience activation, advanced analytics solutions and market structure studies.

Attracting Critical Hispanic Shopper Audience

With $1.3 trillion purchasing power and representing one-sixth of the U.S. population, engaging Hispanic consumers is critical to CPG success

December 3, 2014

Today, Hispanics account for one-sixth of the U.S. population, totaling 53 million people. These shoppers have increased their spending more than 200 percent since 2000, with purchasing power projected to surpass $1.7 trillion by 2017.

Switching from plastic to paper-based packaging often comes with new challenges. This webinar will explore how an ovenable, fiber-based packaging solution can deliver the benefits of plastic with 90% less plastic usage.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.

Items Tagged with 'shopper marketing'

ARTICLES

IRI, SPINS Offer Expanded Product Label, Ingredient Insights for Natural & Wellness Category

Attracting Critical Hispanic Shopper Audience

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.