BzzAgent and SymphonyIRI Group announced social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for CPG brands.
Burger King has revealed a future that is decidedly less focused on young, hungry guys and more culturally directed towards moms, families and Boomers.
A new report claims that the makers of sugar-laden drinks such as sodas, sports drinks, energy drinks and fruit drinks take direct aim at children, particularly black and Hispanic kids, in their marketing campaigns.
Consumer groups have filed a complaint with the Federal Trade Commission against PepsiCo subsidiary Frito-Lay for what they allege are deceptive and unfair digital marketing practices that target teens.
Retailers who want to market to Millennials should look to the dynamics of household structure for effective ways that influence path to purchase for their products.
The nation's largest food companies say they will cut back on marketing unhealthier foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the federal government.
